Effective Web Design: How to Develop the Most Effective Website
They say that humans are the laziest creatures and that’s why we always find easier and faster ways to get things done. This is true, so as a web designer, to truly build a website that the users will love you need to understand them and know what makes them tick. The objective of every website is to inform users, maybe even convince them to perform an action. Here are some things about a typical web user you need to know.
- Web users do not like to think, so as per Krug’s first law of usability, when you create a web page everything should be presented in an obvious and self-explanatory manner. A web designer’s job is to pass information in the easiest and simplest way – to answer the question marks using various elements including icons, text, images, illustrations and other multimedia types. Therefore, when you design and build a website it must first be simple to use and navigate around.
- Another obvious personality trait of a typical web user you are building websites for is lack of patience. Most users make up their minds whether they can find what they want on a website within 30 seconds of page load and it is up to the designer to make the 30 seconds count. The most effective website is one that delivers information to the user in a user friendly manner and users can find the information they want where they look.
- For a website to be considered very effective and perfectly designed, it has to be able to capture the attention of the visitor and direct them to the right links and content they came for. Achieving this is not so easy but using eye-catching images, minimalistic designs and thematic layouts will make the user recognize edges instantly and will easily map the page to know where the fun stuff are. A designer must make full use of the user’s sense of orientation to capture attention.
- Most websites are criticized to be poorly designed largely because of poor approach to user guidance. It is advisable that a website make everything simple and easy to digest for the visitor using simplified directions and guides. For instance, a website can have huge buttons numbered 1-2-3 to guide the user to registration then confirmation and finally subscription management. Users want information already digested ready for ingestion.
- Finally, a good web designer should strive for simplicity – both in design and information presentation. A simple easy to use website is one that clearly presents the information to the user without causing confusion and has a user friendly organized layout and navigation designs. The biggest hindrance to simplicity in today’s website are excessive use of graphics, poor placement of advertisements and improper placement of text and other media.
As a web designer, most of what you believe attracts and retains a visitors attention is based on your experience. To be good at what you treat you must wear your patient’s shoes.