Effective Web Design: Know How Users Think
Being a brilliant web designer takes a lot more than what you may have learnt in lectures and what most tutorials cover. In order for you to design just the kind of website that will benefit your client, it is essential that you understand the target audience and know how they think as well as learn their basic behavioral patterns to give them just what they want. So, I will answer the question of how users think here to help you know how to create websites just for them.
- Most users are rarely ever interested in text or reading, most times as soon as a page loads they peruse through quickly, scrolling down and up and try to find something clickable. As soon as they find something more interesting or looking so, they will click and head off the page. As a web designer, you must offer visitors something interesting on page load.
- Users notice and appreciate credibility, uniqueness as well as quality and effort that designers put in a website. Even when they don’t leave a comment, most users can judge the quality of services or products based on the quality of the website design. Therefore, providing high quality content in a meticulously designed webpage is exactly what the visitors are looking for.
- The vastness of the internet has bred a crop of very impatient internet users who rarely ever read something, they just scan through and make quick judgments based on what they see. The simple principle to follow here is that a designer will have failed in his job if a website page has a high cognitive load and r a less intuitive interface including navigation and page layout.
- Don’t expect website visitors to make optimal choices when they load a web page. Truth is, users will not search for the best possible way to find information they need, they will go with the first simple option they have which is often a result in search engines. Optimizing websites for search engines is hard but it starts with how the designer plans the website.
- Another important tip every web designer must bear in mind is that a majority of web users often have to muddle through a web page instead of reading what’s on there. The reason for this is that humans generally look for what works and don’t care about how it works as long as it does. If the users can benefit from the website, then your job as a designer is done.
- Users want to be in control. Most web users want to be in full control of their browsers and expect a consistent data representation throughout a website, even when they navigate to other pages. As a web designer, you should provide this consistency and give the power to control what’s good to the visitor.
- Finally, users are first attracted by color and fantastic graphics but eventually, what they learn or get on the website is more important. A good website is one that can attract the attention of the visitor to the right areas of the site and keep them interested long enough to pass information or convince them to perform an action.